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Archive for August, 2008

August 27, 2008 – J.D. Power and Associates: 2008 Home Buyer/Seller Study Ranks Prudential Real Estate Higher than any other National Real Estate Firm for Seller Satisfaction

IRVINE, Calif., August 27, 2008 – Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. (NYSE: PRU) company, today announced that Prudential Real Estate ranks “Highest Satisfaction for Home Sellers Among National Full Service Real Estate Firms” in J.D. Power and Associates’ 2008 Home Buyer/Seller StudySM.

The inaugural study measures customer satisfaction of home sellers and buyers with major national real estate companies. Overall satisfaction is determined by examining four factors for the home-selling experience: agent (43%); marketing (38%); office (12%); and services (7%).

Among home sellers, Prudential Real Estate achieved a score of 793 on a 1,000-point scale – and Prudential Real Estate received particularly high ratings from customers in the marketing and office factors.

“We are very proud of this distinction, as it underscores the quality of our affiliates and their hard-working sales professionals,” said Laurie Keenan, president of Prudential Real Estate Affiliates. “Our sales professionals are local experts, and sellers appreciate their ability to market and price homes right – along with providing exceptional, attentive service.”

The study finds that despite the popularity of home selling and buying resources on the Internet, the real estate sales professional remains key to customer satisfaction with real estate companies. A large proportion of both home sellers and buyers rely on the Internet to facilitate the real estate process, with 61 percent of sellers saying that they used Internet tools to help them in the purchase process, and 68 percent of buyers reporting that they used a website listing to market their home. In addition, among home sellers, online methods are the most important aspect of marketing.

However, the sales professional carries the greatest importance among the factors that comprise overall satisfaction among both home sellers and buyers.

According to J.D. Power and Associates, although the Internet provides real estate consumers with the ability to perform some essential tasks – such as listing a home for sale or researching a neighborhood in which to purchase a home – it still does not replace the importance of a good sales professional. The knowledge and expertise provided by experienced sales professionals are important benefits of using a full-service real estate company.

The study also finds that the average time a respondent’s home remained on the market was slightly more than six months; although home sellers represented by the top-ranking real estate companies report that their homes were on the market for slightly less time – approximately five and a half months, on average.

Satisfaction averages 794 among those customers whose homes sold within five months or less, but declines considerably to an average of 730 among customers whose homes took seven months or longer to sell, the study showed. A real estate company that provides sales professionals who are skilled at determining the appropriate market value and listing price for homes, and who can effectively market properties, can help minimize the time that clients’ homes remain on the market -which can save the seller money, inconvenience and anxiety.

Nearly one-half of respondents in the study (46%) reported using recommendations from family or friends to find their real estate sales professional. Approximately 28 percent used the Internet, 23 percent used a sales professional they had used previously and 11 percent used a printed real estate guide.

The study reports that home buyers were shown an average of 13 homes before they made a purchase. Home sellers reported that, on average, their home was shown 11 times, and about five open houses were conducted before a sale occurred.

The 2008 Home Buyer/Seller Study includes 3,670 evaluations from 3,205 respondents who bought or sold a home between April 2007 and June 2008.

Based in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

Prudential Real Estate and Relocation Services, Inc. is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estate’s Online Seller AdvantageSM program designed to provide real-time information to sellers with the touch of a keystroke. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 2,100 franchise offices and approximately 64,000 sales professionals in the franchise Network as of June 30, 2008.

Thanks to Prudential News for this information; for more go to Prudential Real Estate News.

giving you the advantage…®

Prudential Montana Real Estate - Montana's Largest Real Estate Firm

Taunya Fagan Prudential Montana Real Estate Agent – Market Your Property

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You already know about Bozeman being so close to world-class skiingat Bridger Bowl, Big Sky, and Moonlight Basin, but do you know that Bozeman is a paddling town, with some of the world’s best paddling streams and finest kayakers and canoeists? According to the July-August issue of Paddler Magazine, Bozeman, Montana is #11 in kayaking in the U.S.

Cover Paddler Magazine July - August 2008

Cover Paddler Magazine July - August 2008

Some of southwest Montana kayaking streams with great paddling and your share of whitewater:

  1. Yellowstone River: Yankee Jim Canyon
  2. Gallatin River: Mad Mile and House Rock
  3. The Jefferson River
  4. Madison River: Bear Trap Canyon
  5. The Boulder River
  6. Missouri River: try long, long paddles…

Read More on the Best Kayaking Towns at Paddler Magazine

Remember Bozeman’s other world-class activities:  Hyalite Canyon’s ice climbing, hiking, hunting, trail running, mountain biking, whitewater rafting, fly-fishing, Montana Skiing.

Taunya Fagan giving you the advantage…®

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Downtown Bozeman, MT – Bozeman Art Walk – Fridays, in Bozeman August – October, Each Year

The Downtown Bozeman Association, downtown Bozeman art galleries and participating downtown Bozeman businesses are presenters of Bozeman’s ArtWalks, which are scheduled for the 2nd Friday of June, July, August, and September, every year, from 6-8 pm on Main Street, Bozeman downtown AND at the The Emerson Center, 111 South Grand Avenue, Bozeman, MT. Also, a “special” Hatchfest ArtWalks is scheduled in early October, which will be the final Art Walk.

Participating downtown galleries will be featuring artists’ openings and receptions and will often provide complimentary refreshments and hors d’oeuvres. Bozeman’s Art Walk is a community affair for your whole family, encouraging you to socialize while viewing great regional art. This is an excellent method of experiencing Bozeman’s summertime social and cultural community, exposing you to a wide variety of people to talk with and genres and mediums to view.

Maps and ArtWalk yearly information can be picked up at all Bozeman’s participating businesses and galleries, as well as Bozeman’s Downtown Visitor’s Center, 224 East Main Street.

Taunya Fagan, giving you the advantage…®

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